MEDIA KIT 2020
Dual Olympic athlete, 8 x World champion, and female mentor, Caroline Buchanan has done it all. As a highly energetic action sport athlete, Caroline’s audience comes mostly from her achievements on the bike and her authentic ability to engage with her followers through social media.
Not only is Caroline’s content exciting and adrenaline fuelled, when it comes to content, she pushes creativity to its limits. She takes her followers into every race, track and behind the scenes of a world champion’s life. Off the bike, Caroline’s passion is female empowerment, supporting young and upcoming talent of the next generation. Aside from releasing her first children’s book ‘Girls Can B’, Caroline also fosters strong partnerships with brands in terms of collaborations and exposure in a range of diverse fields and audiences.
Core Fan Age
ALIGN YOUR BRAND WITH CAROLINE ACROSS THE FULL SPECTRUM OF FITNESS AND ADRENALINE
Book Release – Caroline’s first children’s book “Girls Can B” Active recovery and rebuild to return to cycling.
Accident – Involved in an off-road vehicle accident, suffering from serious injuries and a collapsed lung, spending time in the ICU
Rio Olympics – Semi-Finalist at the Rio BMX Olympics
Launch of an all girls BMX team to financially assist, mentor and promote young women in the cycling industry
London Olympics – Placed 5th in her first Olympic Games