Digital & Social

White Claw

Watermelon Launch

October 2021

In celebration of the newest flavour member of the White Claw family, White Claw Watermelon, we created a hype across social media during the last week of lockdown to introduce our advocates and brand talent to our incredibly tasty product, the brand and the White Claw way of life. 
Over the October long weekend, we leveraged a number of talent with the aim of getting cans in hands, making sure our advocates shared content and got consumers excited about not only the new watermelon flavour landing in Australia, but also about the summer of White Claw that lays ahead. 
While most talent received a seeding pack including a polaroid camera and White Claw watermelon product to capture their uncomplicated moments of White Claw fun, four of our select brand advocates were gifted an epic outdoor cinema experience, consisting of a pop-up screen, beamer, fairy lights and a polaroid camera to live the moment and make the most of lockdown spent in their own backyards. 
We successfully flooded social feeds with stories, posts and a weekend to remember.

312K+

Impressions

11

Social Posts

50%

AU Audience Split

3.3%

Engagement Rate

As creative agency for White Claw, Two Palms Media organically and authentically matches Australia’s best content creators with the brand, achieving authentic content and genuine connections. Looking for a social media marketing agency that will ensure your content reaches the right audience? We’d love to hear from you.