Digital & Social

Amazon Prime Video

The Tomorrow War

July 2021

As part of the global Amazon Prime Video launch campaign to promote the Sci-fi Action movie ‘The Tomorrow War’, the Two Palms Media influencer team was tasked to create a buzz across TikTok and Instagram. To ensure we maximised on reach and utilised a well rounded and versatile group of individuals, we touched base with our wide network of social media talent to get 14 talents involved in a TikTok campaign comedic/parodic angle, in which they had to duet with scenes of the movie. 
In true Two Palms Media fashion, we sent each talent a ‘draft bag’, aka a branded kit, to deck out the scene and teleport the individual into the movie. Each kit entailed branded show products, army costumes, Jabra Earbuds and anything you can think of that might be useful when trying to save the world in the future against an alien invasion (if this sounds like Gibberish, make sure to watch the movie). The campaign was well received by the audience which translated to high engagement, positive consumer feedback and great numbers across the campaign spectrum. 

3.5M+

Social Impressions

43

Instagram Stories

13

TikTok Posts

8

In Feed Posts

14

Talent Involved

@lukefalzon

Do you trust me to save the world? #thetomorrowwar Out Now on @amazonprimevideoaunz

♬ original sound – Luke Falzon
@siananscrivner

I’M READY 💣 The Tomorrow War is out now 🍿 @amazonprimevideoaunz #ad #challenge #makeupchallenge #thetomorrowwar

♬ original sound – Amazon Prime Video

Amazon Prime needed a social media management agency that goes above and beyond, and that’s what they found in Two Palms Media. Looking for a team to do the same for your brand? We can’t wait to hear from you!