Digital & Social

Amazon Prime Video

The Boys Gift Box Unpacking

September 2020

After the cancellation of an epic launch event planned in a Boys themed headquarter for the launch of the season premiere on Amazon Prime Video due to COVID-19, we had to quickly rethink how to celebrate the series in an alternative manner.

Instead of an in person event and episode screening, we decided to create an influencer led Box-unpacking on social media. 17 influencers and a number of media publications were gifted ‘The Boys’ ultimate night in pack. The box they received included branded ‘The Boys’ merchandise, Bose headphones and sunglasses, branded COVID safe products and a gift card for Amazon. The unpacking experience, as well as the ultimate night in was then shared on the influencers social channels, promoting the show on Amazon Prime Video to their audience.


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