Digital & Social

Amazon Prime Video

Prime Video Sports Australia

Since May 2020

After the successful premiere of Amazon Prime Video’s newest show The Test, Two Palms took over the account and evolved it into Amazon Prime Sports, now present on Facebook, Twitter, Instagram and TikTok. The account updates followers on the latest breaking sports news, shares relevant content of Australia’s players and sports results, and updating fans on new sports content coming to Amazon Prime Video. Through a combination of in-house produced content, reactive posts and Prime Video campaigns, we are making sure that Australian sports fans can emerge into everything cricket, rugby, football, AFL, tennis and swimming.

In our first 6 months on the job, we grew the Amazon Prime Video Sports follower base by 15,000, increasing the channels engagement rate from 5% to a  a phenomenal 45%! Since, we have managed to steadily grow the Australian audience and build momentum and relevance. To stay up to date with the latest sports news and Amazon Prime Video’s newest offerings in this regard, stay tuned!

136K

Social Following

1.7M

Engagements

2.9M

Reach

2.6M

Video Views

45.5%

Engagement Rate

Amazon Prime Video needed a social media creative agency to manage and grow their accounts, and we’re excited to be that agency for them on their new Sports channel. We can do the same for you! Get in touch today to find out how.