Digital & Social

Tourism Tasmania

Instant Experience

November 2020

Prior to Tasmania opening their borders to the rest of the country in November 2020 and to drive consideration of Tasmania as a travel destination,Tourism Tasmania requested for an agency to create unique and compelling social ads journey using existing assets. The Two Palms Production studio was tasked with the job and reimagined multiple assets for a social setting across multiple formats including a Facebook Instant Experience, Instagram stories and Instagram feed posts.

The audience’s feedback on the campaign was exceptional, the ads outperformed expectations and the client tasked us with four more assets to leverage the maximum outcome of this creative.