Digital & Social

Amazon Alexa

Alexa’s Aussie Anniversary

February 2021

To celebrate Amazon Alexa’s 3 year anniversary of arriving Down Under, we took her Australian online audience on a trip through the most iconic places across the country to visualise what she’s learnt so far. From watching an AFL game and making Pavlova, to seeing the sunrise at Uluru and taking a selfie with a quokka, we showcased Alexa’s colloquialism as part of the Australian culture, highlighting her relevance and personality, and driving awareness to Amazon Alexa & Echo, as well as placing her top of mind as household staple in every Aussie home. To see her full journey, follow her social channels here!

6.9M+

Impressions

2.4M+

Reach

238K+

Engagements

217K+

Video Views

8

Content Pieces

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