Let’s stop and take a look at what’s been happening in all things social media over the past week. Where do we even start? Megan Fox and Machine Gun Kelly announced their engagement via short film production, NSW hit a breaking record of almost 93k spicy cough cases and Novak Djokovic visa controversy has become like a 3 set tennis match (stay tuned for the end result).
But enough of what’s been trending in news headlines, most importantly, the predictions for the top social media trends for 2022 are in and here’s what we think the top 5 will be.
1. TikTok will take the world by a second storm
TikTok is sitting high in the ranks and continues to boom and is now ideally one of the main platforms that brands can use to reach millennials and Gen Z. Considering video content will continue to become more popular, this creative and addictive social platform has claimed its place over the past year. TikTok has launched a number of handy business tools aimed specifically at marketers and also recently introduced Diamonds, a way for creators to receive cash gifts through followers.
It’s safe to say, this baby is no longer just a platform where young users show off their dance moves and food ratings and has grown into a strong adult business tool. Watch out Facebook and Instagram, another TikTok surge is coming!
2. Video content could dominate the world
Short-form video content has officially proven more powerful than any other form of social content. After Instagram changed its official description from a photo-sharing platform to a video sharing one earlier in 2021, this popular platform sparked conversations amongst marketing businesses around the world in regards to what type of content brands need to invest in creating.
This algorithm adjustment has recently been confirmed by Instagram Chief Adam Mosseri in a video titled “2022, a look ahead” saying, “We’re going to double-down on our focus on video and consolidate all of our video formats around Reels”. If short-form video is not a core component of your strategy in 2022, then you are simply doing it wrong.
3. Diversity and inclusion, all in
Brands are now aligning their values with those of their communities and begin to tackle diversity and inclusion issues in their social media. Not only does this raise awareness towards current events but also brings better engagement and a rise in the community (followers).
According to The Social Element article, “Why inclusivity matters in social media content”, being truly inclusive on social media means finding ways to make content both physically accessible and visibly diverse. People want access to content, and they want to see themselves represented in it. It’s what Gen Z expects of brands they support, and they won’t accept anything less.
4. Influencer marketing is here to stay and conquer
What’s a powerful trend that isn’t new but is here to stay? Influencer marketing. Social media today is driven by influencer campaigns and more and more brands are choosing to incorporate influencers into their social media strategies. As a matter of fact, 71% of marketers feel that influencer marketing is more effective at driving quality traffic and leads.
Investing in influencers has become the two birds with one stone strategy as it is a far more affordable advertising option that also delivers good results. Both these reasons are why it has become so popular and is continuously getting stronger and bolder. The strategy adopted by marketers has evolved from working with one or two celebrities to creating a network and onboarding a group of micro-influencers to help drive brands and clients. By creating a network to help drive social media strategy, this business tool will continue to be a popular trend and asset in 2022 and beyond.
5. Trending, as usual, Facebook will remain the most used platform
Last but not least, Facebook remains the leading platform globally, with 2.853 billion active users monthly, which is likely to remain unchanged as it adds new features that draw users in. Constantly evolving, keeping up with every age group and constantly moulding to the times, Facebook continues to drive revenue for businesses and beyond. With a rise in customer service elements, Facebook supports businesses like no other and is THE trend that is definitely here to stay.
At the end of the day, it’s important to remember that social media is a dynamic and competitive space. What worked before isn’t guaranteed to generate the same results (except Facebook with a trending lifespan of eternity). Here’s to 2022, another year of social media and an exciting journey of what’s yet to trend!
Till next week,
The Two Palms Team