March 11th, 2021

This Week In Social Media

Social Media was celebrating equality this week, supporting and promoting females, creating inclusive bitmojis and opening up for user questions.

TIKTOK ANNOUNCES A NEW Q&A FEATURE FOR ALL CREATORS

Here’s everything you need to know: Last Tuesday, social media powerhouse TikTok released a new Q&A feature on its platform. Designed to help TikTok creators answer questions from their fans, users can now flag questions and interests so creators are easily able to spot them and answer.

TikTok explained that the new Q&A feature gives viewers and creators new ways to connect: “Users can now pose questions to their favourite TikTok creators for them to be answered within live broadcasts, or in future video clips.” Users can also designate their comments as Q&A questions, which are then labelled as questions in the comments section. Making it easier for a creator to quickly identify and answer questions in their videos’ comments.

How do I add this fun feature to my TikTok bio?

Before we dive into this, first things first, the Q&A feature isn’t available for everybody. Only to those who have Creator Profiles. To meet the ‘TikTok Creator’ criteria you must be 18+, have a min of 10,000 followers and min of 10,000 views in the last 30 days.

If you meet the criteria, simply follow these next steps:

  1. Open TikTok and make sure you’re using the latest version on the app.
  2. Click on “Me” in the bottom bar to go to your profile.
  3. Now press the three vertical dots in the top right-hand corner
  4. Click “Creator” and then press “Q&A” 5 Tap “Turn on Q&A”.

Voila! You’re all set ready to go!

BRAND INITIATIVES FOR INTERNATIONAL WOMEN’S DAY!

A number of big brands chose to honour this #IWD, but some went above and beyond with campaigns that strive to spread awareness about women empowerment, women’s rights, and gender equality. Two major companies, DoorDash and Google announced new campaigns for the globally recognised International Women’s Day!

DoorDash signed WNBA athlete Chiney Ogwumike as their new spokesperson for their advertisement campaign, “Enter the Zone” and released a new program ’Made by Women Program’, which lets users filter results by searching ‘women-owned’ into the search bar on both DoorDash itself and its delivery counterpart Caviar.

Google announced a new $25 million Google.org Impact Challenge to help aid in the empowerment of women and girls. The aim of this new campaign is to create ‘pathways of prosperity’, providing funding and Googler expertise to non-profits and social enterprises around the world creating pathways to prosperity for women around the world.  

Google’s CEO, Sundar Pichai released a statement explaining that the new initiative is “aimed at addressing systemic barriers and inequities so that women have access to economic equality, opportunity to build financial independence and pursue entrepreneurism”.

Yeah the girls!

SNAPCHAT ADDS NEW WHEELCHAIR ANIMATIONS FOR BITMOJI CHARACTERS

Snapchat have just released new wheelchair animations for your Bitmoji characters on their platform. Snap said that Bitmoji’s mission has always been to create avatars that reflect and represent the diversity of our community, acknowledging that this addition to the Bitmoji family is just one small effort to maximise inclusion on the platform. Snapchat collaborated with members of the community to gather feedback in creating these designs, along with working closely with the company’s disability rights advisor.

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