After what can only be explained as a bit of dry patch of Instagram updates, the platform is finally rolling out some epic features that are sure to have its users SCROLLING. Below we’ve listed some of our favourites from a Social Media agency perspective.
1. Desktop Image and video posting
When we heard about this update ‘Finally’ by CeCe Peniston played in our heads. The update means users can now post In-Feed (photos & videos) content from their desktop browsers. A big WIN for agencies and social media managers who can now more easily streamline their accounts, workflow and upload content from the comfort of the computers.
Sadly this update does not include Stories or Reels. To everyone reading this who works in Social Media: we can relate to the daily struggle of having to manually post Reels on our phones! #FirstWorldProblems
2. Links Stories Feature
Instagram also announced that adding external links ‘stickers’ have been added to the drop down section (see below) on Instagram Stories! The best bit? This link is accessible for ALL users, not just those fortunate enough to be verified or have +10k following!
As explained by Instagram “We’ve heard from the rest of our community that they also want to share things that matter with their friends and family. Whatever you’re into, from cooking to volunteering or shopping, you now have a space to share in Stories – regardless of your account size.”
We can’t wait to see (and test out ourselves) the fun and creative ways of integrating these link stickers into Story frames. We’ve looked deep into Magic 8 ball and we’re predicting a huge increase in numbers of referral traffic and audience action for business and creator accounts.
We’ll be sure to keep you updated when Instagram is rolling out access to link stickers to all users.
3. Reels take centre stage
Zuccy said in a recent announcement that “Reels is already the primary driver of engagement growth on Instagram. It’s incredibly entertaining, and I think there is a huge amount of potential ahead.”
In an attempt to compete with the video sharing platform gods (TikTok), it’s clear both Reels and Stories will take centre stage moving forward, with the traditional feed taking moving to become the understudy. Adapt or die they say!
4. Longer Videos in Stories
Following up on Instagram’s focus in shifting towards video content, the platform is now testing a broader Instagram video offering. This comes in the form 60 second video uploads in Stories that will no longer be broken up into segments. SO basically, you’ll be able to upload or re-share Reels effortlessly onto your Stories. The feature is designed to promote the app’s various video tools and integrate all the apps features with one another.
Now raise your hand if you have ever used Instagram’s in app video tools?
5. The death of IGTV
#RIP IGTV. Instagram made it official, merging of its long-form IGTV into a general ‘Instagram Video’ format (see below). The separate IGTV branding had a good run but we think this new feature will make for a more streamlined Instagram experience.
6. Blue sky thinking
Ok, so this isn’t a feature but we thought it potent to share that Instagram envisions their platform to become a place where it’s users will be able open up the app and see a single stream of the most engaging content, form various sources that align with their interests aka algorithm. If we had to put it in simpler terms: Think TikTok but on steroids.
Either way we’re here for it! We’ll be sure to keep you updated on the next round of Instagram features! #StayTuned