Influencer Marketing

White Claw

White Claw Surfari

December 2021

As a globally established brand, Seltzer giant White Claw was ready to conquer the Australian market for the best summer of our lives. Fresh out of lockdown, Two Palms Media was the creative agency that kicked off the “Let’s” summer campaign the Australian way, enjoying life’s uncomplicated moments and making the best of every day, from dusk til dawn. And what better way to Australian-ise a brand than taking a big group of talent on a Surfari up the coast?

To showcase that White Claw is more than just a Seltzer brand, we were tasked with bringing the White Claw lifestyle, mindset and approach to life. Decking out a retreat in Crescent head, we invited 15 talent and their +1’s on a getaway to remember. From starting the day with a HIIT yoga session under the disco–balls, to surfing the endless beaches of NSW, playing volleyball under fairy–lights at dawn, and sitting at the fire–pit listening to a grassroots band while cheers-ing to tacos and tunes, this White Claw Surfari definitely went down in the books as one to remember.

Not only did our content team on the ground capture incredible localised social assets, we also built genuine and long term brand love relationships and did the groundwork for many more White Claw Weekends to come, this summer and beyond.

27

Guests Attended

190+

Stories tagged

25

In Feed Posts

700K+

Impressions

70

Content Pieces Created

White Claw Influencer Marketing Group 1
White Claw Influencer Marketing Campaign
White Claw Influencer Content
White Claw Laughing
White Claw Influencer Marketing Activation
White Claw Influencers Group 2
White Claw Influencers 5
White Claw Influencers Doing Yoga
White Claw Troopy
White Claw Group
White Claw Influencer Marketing 3
White Claw Influencer Agency
White Claw Influencers Yoga Poses
Seltzer Surfers
White Claw Pinata

What Our Influencers Were Saying About White Claw

“This weekend has been such a vibe thanks to @whiteclawau. Meeting amazing people, enjoying the beach, eating incredible food and of course enjoying some seltzer’s!! Being surrounded by so many like minded creatives was so damn inspiring and we are going home on a high.” – Maddy Bockett

“Life really does feel like a movie lately. Grateful for it all, thank you @whiteclawau”Erin Camilleri

“The perfect weekend is skating, surfing carpool karaoke-ing and doing HIIT workout all before brekkie. It’s sitting around the fire, chatting and hysterically laughing with new friends, having a Mexican fiesta for dinner and dancing til the wee hours of the morning. Thank you for one of my favourite weekends of all times @whiteclawau”Liv Phyland

“What a weekend – my cheeks hurt from laughing, my feet hurt from dancing and my arms hurt from that one surf I managed. Huge thank you to @whiteclawau and @surfaris_crescent_head for having a bunch of ratbags all weekend. Let’s do it again soon, real soon!” Bree Grant

To take over the Australian Market, White Claw tasked Two Palms as their creative agency for a 360 activation, including content production, social media management, advocacy engagement and event management. And boy did we set up an event!

White Claw knew that nobody does influencer marketing quite like us, and we’re thrilled to have put together such a successful launch into new markets for them,

Keen to see how we can make your brand relevant in the Australian market? Get in touch today.