July 27th, 2020

Mov’In Car

With the aim to encourage trial and adoption for the So Delicious Dairy Free ice cream amongst consumers, we launched a sampling activation in partnership with Mov'In Car.

Everyone knows that nothing goes better together than movies and ice-cream. They’re a match made in heaven! So, when we were tasked with mass sampling for our client So Delicious Dairy Free, we decided there was no-where better to hand out free ice-cream samples than at Sydney’s drive-in cinema sensation, Mov’in Car.

Over a period of 4 weeks, we sampled more than 7,000 ice-creams to excited movie go-ers, encouraging them to try the product and share their experience on socials.

In addition to this in-person sampling, So Delicious Dairy Free was also advertised as an official sponsor for the event. On-site advertising consisted of a 30-second advertisement before each show, as well as a branded entrance arch, banner and food container.

The activation was also broadcast on Channel 9, where So Delicious was highlighted as a Mov’in Car sponsor alongside Peugeot, The Four Seasons and more. 

Overall the sampling activation was a huge success. A big thank-you to Sinaed and Maxi for hustling hard and being our official ice-cream samplers!