Usually, influencers as we know them travel the world, share breathtaking landscapes, post one-of-a-kind experiences, dine in up-and-coming restaurants and generally live their best lives.
However, isolation has forced them all to stay home, too. While everyone is experiencing the Corona effects first hand, they all share their experiences differently.
Aspirational Living
Whilst most see quarantine and social isolation as a dreadful punishment, some influencers are sharing their experiences of COVID-19. This offers comforting and aspirational content, taking the mind away from the present for a second and painting a brighter image of the isolation life.
Underwater woman Brinkley Davies’ Isolation is a lot more nature-filled than most of ours. Living in WA, she can still go diving and pursue her passion for the sea, sharing YouTube videos and Instagram content of wildlife and the deep blue sea.
Staying at home means spending more time with family, and 24/7 partnering is a full-time job. While some influencers show snippets of how to keep their little ones entertained, others share the crisis’ and hardships of stay-at-home parenting.
With a just recently turned 1 year old, Sarah’s Day is showing her viewers how her son is slowly but steadily developing his personality. Being more affectionate and attached to his mom daily, Sarah gives her followers deeply personal insights to her life as a mom.
Celebrities, just like us, resort to making Tik Toks and learning new dance moves in their down time. The easy and lighthearted content is a welcoming break from constant distressed news channels. Showing themselves without makeup, dressed in sweats and at home makes for relatable and authentic content.
Although Corona has cancelled her Olympic plans and limited her workout options, BMX champion Caroline Buchanan is staying humorous and entertained by staying home and filming TikToks.
With restaurants being shut, the comfort of home cooking is on the rise. Celebrities, no matter if professional chefs or amateur foodies take their followers onto a culinary excursion, filming meal preps, recipe hacks and mouthwatering home cooked meals.
Plant-based nutritionist and foodie Ellie Bullen is sharing not only yummy recipes and live cooking shows with her followers, but also inspires them to organise their pantry and sharing whats on her cooking inspiration bookshelf.
Influencers whose business model evolved around physical activities and sports are now shifting their focus to working out with their followers. No matter if models, professional athletes or personal trainers, IGTV and streaming platforms are now used for home-workouts, getting sweaty indoors.
In light of Australian beaches being closed and evidently also the surf being cancelled, professional surfer Imogen Caldwell is stying active from home. To not work out alone and give her viewers fitness entertainment, Imogen workouts on IGTV with her followers.
As everyone is affected by Corona and its implications, influencers are using their platform to share self care practices, how to stay motivated and offering new perspectives how to approach isolation and social distancing.
GoPro ambassador and TV presenter Teigan Nash shares her thoughts on how to get motivated and mood-pick-me-ups in times of anxiety and stress.
In conclusion, COVID-19 is opening up very personal engagement opportunities for influencers if they manage to create content that is not only authentic, but also relevant.
