Content

Tourism Australia

PhilAUSophy

December 2019

In 2019 Tourism Australia unveiled its new $38 million global campaign, PhilAUSophy. Over three years, the campaign will invite the world Down Under to experience the unique Australian way of life. They required a powerhouse content production agency to create promotional visual assets, and commissioned Two Palms Media to be part of its global execution.

To achieve this we organised 11 photographers itineraries across 90 locations around the country in just 4 weeks. We liaised with local operators to ensure everything was ready for photographers. Applied and gained permits for photography and drone flying across national parks and local councils. Organised itineraries down to the minute and booked accommodation and transport so all the photographers and talent could shoot without a hitch.

Our in-house editing team sorted through 88,000+ photos to deliver and edit the best content that celebrated the shared beliefs that guide how Australians live and enjoy this beautiful country.

88k

Photos Taken

2.5k

Photos Delivered

782

Locations Shot

11

Photographers

6

States

TA’s global campaign needed a content marketing agency in Australia that could execute and deliver assets of the highest quality, and Two Palms were up for the challenge. Get in touch with us today to see how we can create similar results for you.