Amazon Prime Video
Making Their Mark
In order to promote of Amazon Prime Video’s AFL docu-series ‘Making Their Mark’, we were tasked to execute the campaign, covering both production and social roll out. With the aim to build social momentum towards the show, create assets that form an emotional connection to all hero characters, as well as educate and entertain the Australian sports fan on social media, our creative ideas were endless.
With tight AFL COVID parameters put in place our execution was limited as we were forced to outsource production to local camera crews in four different states, and Two Palms team operating as virtual producers. Nevertheless, we managed to shoot a diverse mix of content that was produced with social first in mind and rolled out and a number of different social channels.
To take this campaign to the next level, we added an influencer element to the campaign, creating a bespoke influencer angle to the show, followed by a digital live premiere that offered an exclusive preview to thousands of fans.
Over the years Amazon Prime has turned to Two Palms over and over again as their preferred content production agency in Sydney whenever there’s a new campaign to launch, and we’re proud to deliver above their expectations every time.
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