Content

Amazon Prime Video

Last One Laughing Influencer Campaign

June 2020

For the launch of Amazon Prime Video’s newest show ‘Last One Laughing’, Two Palms created influencer-driven social assets to create a buzz around the show.

The influencer campaign was divided into two parts. For the first roll-out, we tasked influencers with capturing their authentic reactions to seeing the show for the first time. These snippets were then consolidated into one joint teaser trailer that was shared on the influencers’ Instagram channel. The second roll-out was more personality focused and in line with the theme of the show, running under the hashtag #MakeThemLaughChallenge. In pairs, the influencers tried to make one another laugh in under 60 seconds – without laughing themselves. The content was shared on Instagram, TikTok or YouTube, engaging 339K digital eyeballs.

339K+

Digital Eyeballs

357K+

Post Views

6

Influencers Involved

5

In Feed Posts

1

Teaser Trailer