Content

Amazon Prime Video

Live Swimming

June 2021

With a mission to bring innovation and access to live sport for all, Amazon Prime Video kicked off its local strategy with a two-year partnership together with Swimming Australia, broadcasting Australia’s top swimmers competing for a place on 2020 Tokyo Olympics team. Two Palms’ role was to launch the partnership and drive awareness to the stream offering across all social platforms, utilising both pre-produced content and reactive content captured live poolside across the 6-day 2021 Australian Swimming Trials held at Adelaide Aquatic Centre in June, 2021. 
As we entered the water, our strategy had two phases: Phase 1 was to Introduce our athletes to the world. This phase was utilised to deliver ‘profile’ led content, illustrating the swimmers personalities. This component saw us interview 16 of Australia’s top male and female Dolphin athletes (aka Australia’s best swimmers), collating over 25+ unique video assets which were shared on owned channels, the athletes channels and Swimming Australia in the lead up to Australia’s Olympic Trials.
Phase 2 focused on celebrating the athletes on the national stage. As our Aussie athletes prepared for the upcoming 2020 Tokyo Olympic’s, we positioned our production team on ground in Adelaide  over the course of 6 days, capturing the countries best swimmers through candid and realtime content LIVE which resulted in over 112 assets published, +90 post and story shares, +5.1m impressions, 164k engagement and 807k view views. Not only did we share national and world records being broken, we also let Australia take part in the nerves and emotions leading up to the competition through an exclusive look behind the pool deck. 

112

Assets Posted

5.1M+

Total Impressions

807K+

Video Views

164K+

Social Engagements

60 +

Talent Shares

Over the years Amazon Prime has turned to Two Palms over and over again as their preferred content production agency in Sydney whenever there’s a new campaign to launch, and we’re proud to deliver above their expectations every time.

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