Amazon Prime Video
Last One Laughing Influencer Campaign
For the launch of Amazon Prime Video’s newest show ‘Last One Laughing’ (LOL), Two Palms created influencer-driven social assets to create a buzz around the show.
The influencer campaign was divided into two parts. For the first roll-out, we tasked influencers with capturing their authentic reactions to seeing the show for the first time. These snippets were then consolidated into one joint teaser trailer that was shared on the influencers’ Instagram channel
The second roll-out was more personality focused and in line with the theme of the show, running under the hashtag #MakeThemLaughChallenge. In pairs, the influencers tried to make one another laugh in under 60 seconds – without laughing themselves. The content was shared on Instagram, TikTok or YouTube, engaging 339K digital eyeballs.
In Feed Posts
View this post on Instagram
@lastonelaughingaus challenged us to see how hard it is not to laugh at each other in the #MakeThemLaughChallenge, lets just say it was entertaining ! Watch the show on @primevideoaunz dropping on June 19th, its basically this, but with 10 comedians in a room for 6 hours with the last one standing getting $100,000! #lastonelaughingau