Hero9 Launch

September 2020

In a COVID landscape, with in-person events and activations off the table, for the launch of the GoProHERO9, we led a social-driven campaign for Australia and New Zealand, focusing on product giveaways with 9 giveaways from 9 key creators over 9 days, and an education series called 9 from 9, to drive awareness of the new camera and it’s capabilities. This series involved engaging key ANZ advocates to showcase a new H10 feature and how best to use it. 
Given we usually focused on generating content through the yearly GoPro creator summits, in order to ensure we had enough content to promote the new camera, we also remotely organised six ‘Great GoPro Road Trips’ with different advocates from October – December, to hit a range of different touch-points from snow to surf, and moto to boating. 


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GoPro are known for producing the most epic content imaginable, and Two Palms Media are their go-to creative agency in Australia for turning that content into visual masterpieces. Contact us today to see how we can deliver the same kind of product for your company.