Content

Amazon Alexa

Fisher & Friends

December 2020 – Januar 2021

In an effort to create hype and awareness around Amazon Alexa & Echo across Australia, we created a surprise and delight influencer campaign across social media. And boy, did we surprise and delight!

As the star of the show we secured Fisher, Australian DJ, surfer and social media personality, who showcased the width and breadth of Alexa’s skills; from using Alexa in the kitchen, to her music knowledge and personalised wake-up routine.

Fisher’s followers loved the content, and with 690K+ video views and over 3.2K comments on his first video alone, Australia got to know Alexa.

Following suit, we tasked a number of social media talent to authentically integrate Alexa into their day to day life. While Bondi Lifeguard Maxi asked Alexa for recipe tips, fashion icon Jade Tunchy added designer bags to her shopping bag and Alex Hayes took her on an ice bath recovery session.

The entire campaign was a massive hit, with over 18M+ total impressions. To see what the hype was about, head over the the Amazon Alexa ANZ social account and see for yourself.

18M+

Impressions

13M+

Video Plays

16.13%

Avg. Engagement Rate

81K+

Website Click Throughs

9

Influencers Involved

A product as unique as Amazon Alexa needed a campaign that could spread the word across Australia with style and finesse. That’s why Two Palms was chosen as the preferred content marketing agency to design and execute this campaign using our wide-ranging collection of influential talent.

Ready to see how Two Palms can do the same for your brand? Get in touch today!