PR & Activations

White Claw

Barney Cools Limited Collection

January – March 2021

To kick off this summer and experience all of life’s moments to the fullest, White Claw tasked Two Palms to link up with a brand that embodies the White Claw approach to life. Tapping into the current Zeitgeist and understanding our audiences lifestyle, the obvious choice was clear: the pioneers of Poolside Etiquette, Barney Cools. Together Aussie streetwear brand, we created a limited collection inspired by 90’s flamboyance, made for the adventurous, salt-water-loving and fun-seeing wavemakers. The three-piece-collection consisted of a vintage t-shirt with an artwork merging the B. Cools creative with the iconic White Claw wave, a corduroy-terry towelling summer shirt and a corduroy stitched cap.

On a mission to share the good times and even better vibes, together the two lifestyle brans encouraged their audience to let your hair down, get their claws out and lap up the leisure to make the memories that last a lifetime. 


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To celebrate the White Claw Brand and connect with our audience in a locally relevant and authentic way, our talent and brand partnerships team always has creative ideas and impactful executions in the works. Ready to make a splash of your own? Get in touch today.