PR & Activations

Patty Mills

Athlete Profiling

H1 2021

Two Palms was engaged to elevate Patty’s profile, sharing Patty’s achievements and leadership both on and off the court in the lead up to the Olympics.
Our PR approach was quality over quantity – targeting high-impact editorial opportunities with top tier media to reach a broad spectrum of Australians and minimising the time required from Patty. 
We worked with Team Mills and our social team to curate a collection of social posts for Patty that focused on storytelling and impact to maximise the probability of media picking up and sharing the content as part of editorial features. 

6

Media opportunities

1

Media Interview

173

Coverage Secured

83M+

Media Reach

35

Curated Social Posts

We’re proud to be have worked with Olympic Bronze medalist, sports advocate and Australian Icon Patty Mills across PR and socials. Want to ensure your talent stand out against the noise and get heard on a global platform? Get in touch today.