So Delicious Dairy Free
To run a sampling activation for sales increase and mass awareness for the So Delicious Dairy Free ice cream, we partnered with Mov’In Car, an outdoor drive-in cinema. Over a period of 4 weeks we aimed to generate a buzz about the brand, encouraging consumers to taste and share their experience with others.
Additionally to in person sampling, So Delicious was advertised as official sponsor for the event. On site advertising included a 30 second ad before each screening, as well as a So Delicious entrance arch, banners and a branded food container. The activation was captured in a spot that aired on Channel 9, advertising the Mov’In Car events with their sponsors Peugeot and So Delicious.
Ice Creams Sampled
Weeks On Site Branding