Activations

So Delicious Dairy Free

Make My Friday

June 2020

To increase brand awareness, taste and adoption and also to put a smile on people’s faces throughout the pandemic, we launched a social competition on Instagram and Facebook throughout the month of June. Every Friday, 20 lucky winners were rewarded with an ice cream pack containing two flavour tubs (Very Vanilla, Chocolate Cookies ‘n’ Creme, and Salted Caramel ‘n’ Choc Chip) with info cards inside a sustainable lunch bag.

The campaign ran under the tagline “Make My Friday” and was widely appreciated and shared amongst customers. With 787 entries, we managed to raise So Delicious’ following by almost the same amount, and reached a total of 367’000 impressions amongst our target consumer.

367K

Total Impressions

153K

Total Reach

787

Total Entries

706

New Followers

133

Organic IG Interactions