Activations

Amazon prime video

Hunters Pre-Screening

Timeline

When Amazon asks you to amplify their first tentpole original series starring Al Pacino, you need an idea that does the show justice. We gave it our all, creating a social led campaign complete with AR Instagram filters, social competitors and a digital scavenger hunt leading to a private screening. Themed to personify the show, our activation reached the eyeballs of over a million Australians in the lead up to the big launch day.

1.07m

Potential reach

625k

Story views

2.6k

Actions taken

30

Instagram stories

9

Influencers involved