Activations

Dr. Martens

Progressive Modernity

December 2021

To manage the Australian PR and influencer program for the iconic shoe label, Dr Martens, the Two Palms was briefed to generate press coverage and provide consumers with inspiration on how to style the latest DM designs. In a collaborative effort, our PR and talent division launched a number of exciting new brand collaborations and collections. From the summer of DMs sandals to the classic 1460s embellished with Swarovski crystals – feeds were full of fun, new and creative ways to rock your new Dr. Marten designs this Summer.
We reached out to some 11+ of Australia’s most well-known fashion-forward social media talent to flaunt their new Dr. Martens and secured media coverage with some of Australia’s leading fashion and street culture media publications including Vogue, Man of Many, Life Without Andy and RUSSH.

29

Editorial Articles Published

85M+

Media OTS

11

Talent Involved

1.4M+

Social Reach

172K+

Total Impressions

We’re proud to be Dr Martens’ preferred brand activation agency, and look forward to many years of successful product launches. Need an agency that can do the same for you? Get in touch today.